The complete analysis is built on:

• Market study
• Product/service definition and its history
• User Personas
• Competitor benchmarks
• Digital marketing positioning

• If you don’t have an Ecommerce the second phase will include the planning, design and development of the eCommerce.

• If you want to improve your Ecommerce the second phase is checking areas to boost which can be User Experience, SEO or aesthetics to reach the desired conversion rate. We will optimize site performance to maximize results compared to the current situation.

We will implement the features by setting the necessary tools to improve the user experience in order to stimulate them to build loyalty and feel confident on the ECommerce platform.

Some solutions:

• Email & Marketing
• Shopping gamification
• Abandoned carts
• Bundles and upselles
• Advertising (AdWords and Meta).

Conversion is closely related to traffic, so making sure you bring targeted users is a decisive and very delicate phase to implement using the right tools.

Some tools can be:

• Search Engines (Pay Per Click)
• PR
• Collaborations and events
• Press releases
• Content creation marketing
• Social ADV
• Price Comparators
• Market places (Amazon, Alibaba, eBay and specific market places)

Monitoring the performance of ECommerce with Google Analytics is an activity that must be constant in order to be able to direct the strategy and with it the budget correctly to increase ROI.

The data put into use make possible to understand user behavior and to generate increasingly efficient marketing solutions.

Accompanying the growth of digital means not only creating tangible solutions but supporting them in their use to ensure constant efficiency.

The continuous discussion on transversal activities undertaken between the various teams allows you to create strong internal skills in your business.