DESIGN
Tools and elements used by a company define the brand identity, what is perceived by consumers on an emotional and instinctive level.
To make it recognizable and convincing in its consisting the various associations related to it and memories of users interacting with it play an important role.
The elements stem from a company’s mission, brand value proposition, goals, competitive position on the market, and relevance to the values and interests of the target audience.
These factors have a fundamental reason to be and, in the branding process, describe what a company wants to communicate.
Brand values are the foundational beliefs and the “core ideals” guiding the company’s actions.
They define the mission and the vision that it stands for.
They are incorporated into the look and feel, marketing campaigns, and relationships forged through customer service.
The logo has not to be boring or forgettable, to do it golden rule is keeping it simple, less is more.
The eye-catching main tool of the business to be successful in any its variation has to be recognizable at the first sight.
The advantage of using emotion in the powerful alchemy of words is to capture what a product or service can make consumers feel.
To boost logos to create a memorable impression tagline or slogan gain consumers’ attention clearing ideas of the product’s benefits.
Typography, brand font, and typeface are all closely related to translate the qualities of the business into visual language.
As calligraphy defines personal identity the same result aims to give a visual element and typography style of a brand manual that arranges your business’s copywriting in a legible way and aligns your communication with your brand personality.
Colors alchemy for the brand plays a crucial role to build brand awareness and associations.
The choice of colors system comes to the psychology of colors, the context, and the culture matter to share messages between the lines.
The Brand Manual closes with a mockup collection of materials to create awareness and promote business, a collection of physical and digital assets representing and supporting a company’s brand.
App is a solution for navigating in tools made by a combination of UI and UX design to build out a usable piece of software.
Creating an app is serve users a better experience on a platform as enjoyable and easy as responsive.
This technology gives the opportunity to minimize the distance between the brand and the user building funnel for user needs to grow long-term and profitable relationships with loyal customers.
The complete analysis is built on:
We will implement the features by setting the necessary tools to improve the user experience in order to stimulate them to build loyalty and feel confident on the ECommerce platform.
Some solutions:
Conversion is closely related to traffic, so making sure you bring targeted users is a decisive and very delicate phase to implement using the right tools.
Some tools can be:
Monitoring the performance of ECommerce with Google Analytics is an activity that must be constant in order to be able to direct the strategy and with it the budget correctly to increase ROI.
The data put into use make possible to understand user behavior and to generate increasingly efficient marketing solutions.
Monitoring the performance of ECommerce with Google Analytics is an activity that must be constant in order to be able to direct the strategy and with it the budget correctly to increase ROI.
The data put into use make possible to understand user behavior and to generate increasingly efficient marketing solutions.
Accompanying the growth of digital means not only creating tangible solutions but supporting them in their use to ensure constant efficiency.
The continuous discussion on transversal activities undertaken between the various teams allows you to create strong internal skills in your business.
The online showcase is the first place where people visit the business and update on it.
For this and much more, the online space must fit the product/service's look and feel in the best possible way.
From the architecture to the design of communication artifacts, all development must be compliant to capture the user's attention.
The complete analysis is built on:
Working on the Brand’s reputation is essential to draw in users’ minds a reality with a positive image and attentive to their needs that they can trust beyond reason.
Internet populated by fake news but also by words of favor the whole star strategy in removing or converging this media power in favor of the objectives.
A web portal is a very effective standalone solution to equip users with an advanced tool with optimal experience.
A customized platform allows you to optimize your workflow by making all processes more intuitive.
The complete analysis is built on:
The result of the analysis will allow to define:
People wants discover to keep high their interest in your business the secret is feed their curiosity.
The brand, and products attracts and converts if the
the process of generating topic ideas that appeal to your buyer persona is eye catching.
Content is the king, in other words content creation permit generating leed if it as written or as visual content match those ideas attractive for your public, and that information are accessible to your audience as a blog, video, infographic, or other content formats.
The complete analysis is built on:
We will implement the features by setting the necessary tools to improve the user experience in order to stimulate them to build loyalty and feel confident on the ECommerce platform.
Some solutions:
Conversion is closely related to traffic, so making sure you bring targeted users is a decisive and very delicate phase to implement using the right tools.
Some tools can be:
Monitoring the performance of ECommerce with Google Analytics is an activity that must be constant in order to be able to direct the strategy and with it the budget correctly to increase ROI.
The data put into use make possible to understand user behavior and to generate increasingly efficient marketing solutions.
Accompanying the growth of digital means not only creating tangible solutions but supporting them in their use to ensure constant efficiency.
The continuous discussion on transversal activities undertaken between the various teams allows you to create strong internal skills in your business.
The most impressive storytelling is visual, towed by videos.
Touching point between business and consumer very immersive without technical devices to involve beholder in stories, project, events, and develoment of products and services.
The complete analysis is built on:
Working on the Brand’s reputation is essential to draw in users’ minds a reality with a positive image and attentive to their needs that they can trust beyond reason.
Internet populated by fake news but also by words of favor the whole star strategy in removing or converging this media power in favor of the objectives.
Take a peek inside solution for your business
Laura Parenti is a Digital Marketing Agency and User Experience Design in Italy. We design apps, develop web interfaces, websites and make customers fall in love with your products.
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Florence, Italy
+39 366 27 39 243
info@lauraparenti.com
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+39 366 27 39 243
info@lauraparenti.com
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