设计
公司使用的工具和元素定义了品牌识别，这是消费者在情感和本能层面上感知到的。
为了使其在构成中具有辨识度和说服力，与之相关的各种关联和用户与之互动的记忆起到了重要作用。
这些元素源于公司的使命、品牌价值主张、目标、市场上的竞争地位，以及与目标受众的价值观和兴趣的相关性。
这些因素有一个基本原因，并且在品牌塑造的过程中，描述了公司想要传达的信息。
Brand values are the foundational beliefs and the “core ideals” guiding the company’s actions.
They define the mission and the vision that it stands for.
They are incorporated into the look and feel, marketing campaigns, and relationships forged through customer service.
The logo has not to be boring or forgettable, to do it golden rule is keeping it simple, less is more.
The eye-catching main tool of the business to be successful in any its variation has to be recognizable at the first sight.
The advantage of using emotion in the powerful alchemy of words is to capture what a product or service can make consumers feel.
To boost logos to create a memorable impression tagline or slogan gain consumers’ attention clearing ideas of the product’s benefits.
Typography, brand font, and typeface are all closely related to translate the qualities of the business into visual language.
As calligraphy defines personal identity the same result aims to give a visual element and typography style of a brand manual that arranges your business’s copywriting in a legible way and aligns your communication with your brand personality.
Colors alchemy for the brand plays a crucial role to build brand awareness and associations.
The choice of colors system comes to the psychology of colors, the context, and the culture matter to share messages between the lines.
The Brand Manual closes with a mockup collection of materials to create awareness and promote business, a collection of physical and digital assets representing and supporting a company’s brand.
应用是通过UI和UX设计的组合来构建可用的软件工具。
创建应用是为了在一个愉快且易于响应的平台上为用户提供更好的体验。
这项技术为减小品牌与用户之间的距离提供了机会，构建了用户需求的漏斗，以建立与忠实客户的长期和有利可图的关系。
The complete analysis is built on:
We will implement the features by setting the necessary tools to improve the user experience in order to stimulate them to build loyalty and feel confident on the ECommerce platform.
Some solutions:
Conversion is closely related to traffic, so making sure you bring targeted users is a decisive and very delicate phase to implement using the right tools.
Some tools can be:
Monitoring the performance of ECommerce with Google Analytics is an activity that must be constant in order to be able to direct the strategy and with it the budget correctly to increase ROI.
The data put into use make possible to understand user behavior and to generate increasingly efficient marketing solutions.
Monitoring the performance of ECommerce with Google Analytics is an activity that must be constant in order to be able to direct the strategy and with it the budget correctly to increase ROI.
The data put into use make possible to understand user behavior and to generate increasingly efficient marketing solutions.
Accompanying the growth of digital means not only creating tangible solutions but supporting them in their use to ensure constant efficiency.
The continuous discussion on transversal activities undertaken between the various teams allows you to create strong internal skills in your business.
在线展示是人们首次访问业务并了解业务的地方。
为了这个目的以及更多其他原因，在线空间必须以最佳方式符合产品/服务的外观和感觉。
从体系结构到通信工件的设计，所有开发都必须符合吸引用户注意力的要求。
The complete analysis is built on:
Working on the Brand’s reputation is essential to draw in users’ minds a reality with a positive image and attentive to their needs that they can trust beyond reason.
Internet populated by fake news but also by words of favor the whole star strategy in removing or converging this media power in favor of the objectives.
一个Web门户是一种非常有效的独立解决方案，为用户提供一个具有最佳体验的先进工具。
一个定制的平台可以让您通过使所有流程更加直观来优化工作流程。
The complete analysis is built on:
The result of the analysis will allow to define:
人们希望发现并保持对您业务的兴趣，秘诀是满足他们的好奇心。
品牌和产品吸引并转化客户，生成吸引买家画像的主题思想过程引人注目。
内容为王，换句话说，内容创作可以生成潜在客户，无论是书面内容还是视觉内容，只要它与吸引您的受众的想法相匹配，并且这些信息对您的受众可访问，例如博客、视频、信息图或其他内容格式。
The complete analysis is built on:
We will implement the features by setting the necessary tools to improve the user experience in order to stimulate them to build loyalty and feel confident on the ECommerce platform.
Some solutions:
Conversion is closely related to traffic, so making sure you bring targeted users is a decisive and very delicate phase to implement using the right tools.
Some tools can be:
Monitoring the performance of ECommerce with Google Analytics is an activity that must be constant in order to be able to direct the strategy and with it the budget correctly to increase ROI.
The data put into use make possible to understand user behavior and to generate increasingly efficient marketing solutions.
Accompanying the growth of digital means not only creating tangible solutions but supporting them in their use to ensure constant efficiency.
The continuous discussion on transversal activities undertaken between the various teams allows you to create strong internal skills in your business.
最引人入胜的叙事是视觉的，由视频带来的效果尤为显著。
在业务和消费者之间的触点非常沉浸式，无需技术设备，将观察者牵入故事、项目、事件以及产品和服务的发展中。
The complete analysis is built on:
Working on the Brand’s reputation is essential to draw in users’ minds a reality with a positive image and attentive to their needs that they can trust beyond reason.
Internet populated by fake news but also by words of favor the whole star strategy in removing or converging this media power in favor of the objectives.
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Laura Parenti 是意大利的数字营销代理和用户体验设计公司。我们设计应用程序，开发网络界面和网站，让客户爱上您的产品。
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